About App Store LTV Calculator

Subscription · Unit Economics · 2026 How much is one install worth to you? LTV, payback, and ROAS calculator for subscription apps. Computes revenue per cohort month, accounts for store fees and refunds, and forecasts CAC payback. Methodology App Store retention Horizon 12 months Funnel Install → Trial % of installs % Trial → Paid % of trials % Plan Duration Weekly Monthly Quarterly Annual Price $ Monthly retention Weekly preset Quarterly preset Clear M1 M2 M3 M4 M5 M6 M7 M8 M9 M10 M11 M12 Advanced CAC $/trial $ Refund rate % Store fee 30% / 15% % Cohort installs Detailed report Cohort dynamics 12 months · % and $ Retention curve Cumulative revenue per trial vs CAC Cohort forecast What this means Automated analysis Import / Export · JSON ✓ Synced JSON auto-updates whenever you edit any…